Sustainability Emerges as a BUSINESS DESIGN

These two entrepreneurs have discovered the price savings and competitive benefits of going green. Understand how you could be a green entrepreneur in your industry.

When pondering the question "just how many ex-environmentalists have you any idea?" Village Associates agent Ben Olsen’s answer is immediate. "The answer is none–once your visitors get it, they obtain it forever." That is why he’s incorporating green strategies into his business plan.

Sustainability as a business practice and opportunity in property is merely emerging. The industry is starting to add green data into its MLS (MLS). Whether it’s true that you will be everything you measure, then green is hitting the true estate radar. Furthermore, property transactions are paper-based–generating large paper files. And they’ve spent decades conditioning buyers that the main element buying factors are location, price and square footage despite the fact that personal health, operating costs, commute distance and resale are major issues for property owners.

Olsen and other entrepreneurs are stepping from traditional practices by adopting sustainability. Chris Bartle, president of Green Key PROPERTY , is also jumping upon this trend. He’s starting a national franchise that establishes green-based brokerages.

According to Bartle, new home sales show that green homes sell for reduced and sell faster.

"We’re still looking forward to the info from the MLS to aid this," Bartle says, "but shouldn’t this be true for existing homes, too?"

A study made by McGraw-Hill Construction with the National Association of Home Builders found:

  • The marketplace for "true" green homes is likely to grow from $2 billion to $20 billion within the next five years.
  • Existing homeowners are making their homes greener through the use of green products for 40 percent of their remodeling work.

Both Olsen and Bartle have observed more sales from green marketing.

"What goes on is that I get referrals and leads from environmentally conscious customers who know that I have already been licensed as an EcoBroker," Olsen says.

He estimates that ten percent to15 percent of his business is from green customers and about twenty five percent of his marketing is green-focused.

Bartle’s agency also attracts customers with shared environmental values. Actually, he says his franchise targets states like California or cities like Seattle, Portland, Ore., and Boulder, Colo., where customers already are biased toward buying green.

Changing the original mode of home-buying is a long-term process. However the goal is to teach and introduce customers to the price, health and environmental great things about becoming enviromentally friendly, Bartle says.

This implies introducing customers to raised efficiency appliances, compact fluorescent lights, water conserving toilets, low VOC (volatile organic compounds) paint and other eco-friendly products.

"This won’t cost any longer, and in property, the target is to have something to speak about," Bartle says. "What I am seeing is increasingly more customers wanting to discuss being green and about 90 percent of these responding positively to a home that’s staged green."

For entrepreneurs seeking to increase profits and spend less, green can be cost-effective:

  1. Green is a solid and fast-growing market. Within the next five years, the trend is projected to improve 10 fold. If your present market space doesn’t afford this degree of growth, you have to be looking at becoming enviromentally friendly.
  2. Becoming enviromentally friendly continues to be a work-in-progress for some businesses and consumers. "Look, the keys of property are and you will be: location, price and square footage," Olsen says. "Generally, green is a buying influence rather than a core buying decision driver."
  3. Becoming enviromentally friendly can save. Regarding reduced paper use, water and energy across stakeholders, you will discover savings for your business, your visitors as well as your vendors.
  4. Gain a competitive advantage by becoming enviromentally friendly. Village Partners is gaining sales and lowering costs through Olsen’s passion for the surroundings. People identify with a company that values green agents and green homes.
  5. Buy green knowledge from others. Another way your business can live green is purchasing the knowledge from companies like Green Key PROPERTY which have successfully developed a formula that works.

"My business goal isn’t to convert the masses," Bartle says. "I am centered on [maximizing] the prevailing green market and building data which will be compelling to later adopters."

If you wish to take part in the green economic revolution, I’d post that last quote someplace where you could see it and consider it every day.

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